When asked how a farm looks like, many of us will imagine a vast piece of land in the countryside. We then believe farms do not belong in Singapore’s urban environment. After all, we need our limited space for other essential purposes, such as housing and workspace.
Our market surveys highlighted that people feel the same way about farming as a hobby as well. We perceive farming as something that is time-consuming. We like the idea, but fear the high maintenance and commitment levels. It could also involve lots of manual work, which is not ideal in Singapore’s hot and humid weather. To add on, many of us are not sure how to start farming. Furthermore, we have no idea who to reach out to for advice.
However, times have changed. With hydroponics and vertical farming, we are now able to see farming on a 3-D plane. New technology and innovation have also made these techniques cheaper and more resource-efficient.